Beginning with 'Life is a matter of Black and White' two years ago, Juventus announced to the world one of the biggest changes in its recent history: The launch of a new visual identity, starting with the choice of a new logo. Two years later, it is a new step, a step further ahead, because this is the spirit of Juventus: looking ahead and ready to LIVE AHEAD.
It will be the fundamental principle that will shape the ethos of the club from this day forward, from our communication to our graphics, to our activities and our sporting events. LIVE AHEAD, perfectly defines the outook of Juventus' vision. A vision that began with the change of the Club's visual identity in 2017.
The goal is to be culturally relevant not only to Juventus fans, but also to football fans in general, as well as entertainment enthusiasts through a common concept. Which is based on how Juventus wants to project itself in today's world, going far beyond just the 90 minutes on the pitch.
Are you ready to LIVE AHEAD?