J-Museum, housed on the east side of the stadium, is the Bianconeri’s first football museum and was opened on 16 May 2012. In 2014, the Bianconeri museum was listed among Italy’s top 50 in terms of visitor numbers.
In the area surrounding the stadium’s second tier, situated at approximately 18 metres above the playing surface, is the Walk of Fame. The area celebrates the most decorated players in Juventus history. The floor is divided into 50 sections each featuring a gold star bearing the name of player who made their mark at the club.
Back in the 1930s, the Stadio Comunale was also a cutting-edge facility that was the envy of the rest of the country – the first modern stadium in Italy. In the early 1930s, Turin had two good football stadia (Corso Marsiglia and the Filadelfia, owned by Torino) but neither of them had a running track. The idea of a third, large stadium in the city was born. Work began in early September 1932 and the site was opened on 14 May 1933 in time for the start of the university games.
Reports from that period describe how “the stadium leaves an excellent first impression as you approach, thanks to its enviable position, located at the end of Piazza d’Armi, in the midst of large tree-lined roads. [...] There are 27 entrances to the stadium. The main entrance, which features a raised passage, opens between two very tall granite pillars and a large stairway in a combination of polished and bush-hammered granite. This leads to a reception room paved in Cipollino marble.
“The reception room [...] serves as a hallway to the grandstand, which can be accessed from two gates with Alpine green marble frames. [...] At the front of the grandstand there is another three-pronged entrance, known as the Marathon gate, which is used by athletes coming from the tower of the same name. A further six entrances, like this one, lead from the outside to ground level. Two granite stairways line the Marathon entrance. A further 16 in granite – five metres wide – lead from the outside into a passageway which splits the spectators’ stands two thirds of the way up. There are two types of stands: one for sitting and one for standing, with the latter also allowing the crowd to sit when the attendance is not too high [...].
“In line with the grandstand, albeit at ground level, there is a post and telegraph office, a press room with tables to write upon and telephone booths, a secretariat, a telephone switchboard and a treatment room featuring all modern amenities. The playing field is equipped for football matches (70x105m), running (a six-lane 400m track), long jump, pole vault, high jump, javelin, shot put, discus etc. [...]”