Fair People


This is the main principle of Fair People, the first-ever edutainment project in the Juventus Goals context which is targeted to students, teachers, and families. For the first time ever, Juventus enters the primary schools of Turin and the Turin area with a non-profit initiative aiming to share the value of respect and educate a new generation of Fair People. Fair People are people wishing to live life on and off the field by respecting their selves, others, and the world around them. The educational offer – included in the traditional curriculum and providing input to implement the Ministry of Education agenda – explores 5 key values: respect, effort, devotion, equality, and teamwork.

The idea

The first edition involved 500 classes and over 10,000 students. The program – lasting the entire school year – availed itself of playing as a main learning tool, which allowed the integration of numerous multidisciplinary activities. The students lived by all means educational experiences in the classroom and at home. In fact, the children were stimulated to reflect on the topics of respect, inclusion, devotion, and empathy, as well as the importance of diversity, involving teachers and parents as well in a true expression of teamwork. At the end of the project, every class created a specific motto – the Fair People Motto – and a “ball of respect” as a witness and memento of the values discovered together, along with the words related to the topic of respect.

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Wall of Respect

The free initiative also tangibly rewards the effort of schools and classes with an additional educational experience at the Juventus Museum. On May 23rd, 2019, about 100 students and their teachers have livened up the museum in a workshop aimed to create and give life to the “wall of respect”.

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