Mike Armstrong

Name: Mike
Surname: Armstrong
Role: Chief Marketing & Communications Officer
Nationality: Canadian
Mike graduated from the University of Toronto with a degree in Business Administration and a subsequent specialization in Strategic Management and Marketing. His impressive career path is characterized by a proven track record in managing high-profile brands. His previous experience is broad- based and includes Account Manager for the McCann advertising agency from 2007 to 2009 and Senior Brand Manager for Kraft Foods first and AB-INBEV later, following brands of the caliber of Budweiser and Stella Artois between 2011 and 2014. From 2014 to 2016 he was Director of Sports Marketing & Digital for CBC Sports, a prestigious Canadian sports broadcaster. Subsequently, at Google he worked in Brand Strategy, focusing on the YouTube platform, before becoming Global Head of Marketing for Overactive Media, a fast growing esports start-up. In recognition of his distinguished career, Mike was nominated as "Leader Under 40" by Leaders in Sport, just one of several industry awards he has received. From 1 September 2021 he is Chief Marketing Officer at Juventus. Currently he holds the position of Chief Marketing & Communications Officer.