Business Model

The main sources of income for the Company are:

1) Broadcasting revenues (TV and radio rights and media revenues):

Revenues from broadcasting and media rights’ sale mainly derive from: (a) central negotiation - handled by Lega Serie A in accordance with the law - of broadcasting rights for TV (and other distributing platforms) to air football games belonging to competitions organized by Lega Serie A; and (b) UEFA revenues deriving from negotiation and exploitation of commercial rights (broadcasting rights and usage of commercial spaces) connected with participation to UEFA Champions League and /or UEFA Europa League. Additional revenues come from the club archive (i.e. library) monetization, mainly via Italian and international broadcasters, and from home games’ direct production of contents.

2) Commercial and other revenues (revenues from sponsorship and advertising, revenues from sales of products and licenses, and other revenues):

Revenues from sponsorships and advertising consist in monetization of Juventus name, brand, logo and visibility spaces associated with the First Team. These revenues derive mainly from considerations paid by the technical sponsor, the main sponsor and other Juventus official partners (both on a global and on a regional basis); sponsorship revenues also comprise stadium naming right. Moreover, commercial revenues also include: revenues from sales of Juventus-branded products and licenses via physical or digital channels (managed directly by the team), technical sponsor royalties (paid by technical sponsor on the sale of co-branded products), and licensing activities of Juventus brand (for those products not covered by the technical sponsor contract). To be highlighted that Juventus directly manages its merchandising activities from 2015/16 (without the need to rely on a third-party), and this has generated a substantial increase in commercial revenues. “Other revenues” mainly include Membership, Stadium Tour, Museum and Summer camps revenues.

3) Ticket sales:

Deriving mainly from season ticket and match-day ticket sales (with connected hospitality services) for First Team games played at the Allianz Stadium; ticket sales also includes the appearance fee for the commercial exploitation of First Team tour and/or friendly matches. Since 8 September 2011, Juventus plays its home matches at Allianz Stadium; this state-of-the-art proprietary stadium (with +41,000-seats) has allowed the club to significantly improve its match-day offering for its fans over the last few years.

4) Income from players’ registration rights:

Gains obtained from Juventus players’ transfer market. This income-generating activity has been fostered also by the recent expansion of the club’s sporting borders (in particular with the addition of Juventus Next Gen team and with Juventus Youth enlargement) allowing for the nurturing and formation of young players.


The Development Plan (which traces the strategic and operating guidelines to manage and develop the team) has been defined taking into considerations the following objectives: 1) Consolidate economic and financial stability, 2) Maintain sporting competitiveness and 3) Increase Juventus brand visibility.

1) Consolidate economic and financial stability:

The fundamental objective of the Development Plan is to realize a sustainable growth model that may allow to maintain high sporting result standards, without jeopardizing Juventus economic and financial stability.

2) Maintain sporting competitiveness:

In order to consolidate Juventus as a top-notch football club in both the Italian and international landscape; the Development Plan envisages transfer market campaigns characterised by a careful and disciplined management of investments and divestments, with the objective of maintaining an adequate qualitative level for the roster and guaranteeing, over time, the natural generational turnover. The ultimate goal is to keep building a highly technical-skilled team that may obtain remarkable sporting results both nationally and internationally

3) Increase Juventus brand visibility:

With +423 million fans and +121 million followers on social networks, Juventus can be defined as one of the few true global sports franchises: to this extent, Juventus' goal is to expand its partnerships both globally and regionally in all economic sectors.