Juventus was among the first football clubs to recognize the importance of sustainability, embarking on an innovative journey ten years ago. Since then, we have promoted numerous engagement activities and transparently reported our commitment through certified reports."
Today, in response to the growing urgency of global challenges demanding concrete action, we launched our new ESG strategy: Black, White & More. 'Black, White & More' embodies the essence of Juventus, our role in society, our responsibilities, and our ambitions. Juventus is black and white, victory and defeat, it is sport, it is the pitch where we give our all in every match. Juventus is also much more. With a global community of millions, we are aware of our great responsibility, but also of the opportunity to contribute to a more equitable and inclusive future.
Emissions in the Corner
Continue and consolidate the decarbonization plan by reducing emissions through self-production of renewable energy, energy efficiency, and promoting sustainable mobility for fans.
Assist to Circularity
Promote the launch of measures to support the circular economy by reducing water consumption, recovering and reusing goods and products distributed at events and at Club headquarters.
People First
Integrate ESG themes throughout the Club (in culture, sports activities, and beyond), ensuring virtuous development paths, engagement, and well-being for its people, and a workplace that inspires excellence and belonging to a great team.
Sustainable "Glocal" Club
Spread the founding values of sport: equity and teamwork, both globally and locally, through selected initiatives with a high social impact on local communities and territories served by the Club through various projects (e.g., Academy, Fan Clubs).
Fan Centrality
Create a cohesive network where diversity, equity, and inclusion unite fans, athletes, and partners. The Club is committed to enhancing fan engagement and ensuring full accessibility to sports facilities.
Sustainable Leadership
Strengthen the Club's leadership in Integrated Governance, overseeing the regulatory framework and maintaining the current strategic plan.
Protecting our planet is a priority for Juventus, both as a football club and as a global company. For this reason, we have dedicated two of the six pillars of our sustainability strategy to the environment, demonstrating our commitment to reducing our carbon footprint and promoting sustainable practices. We believe that every action counts and that, with the support of our community, we can make a difference in protecting the planet.
Our new sustainability strategy builds upon a successful path of environmental management that has led to significant achievements:
Active participation in networks and collaborative initiatives with other clubs, institutions, and organizations fosters networking and innovation, generating shared value. Specifically, we are part of:
In the 2020/2021 season, we started calculating our carbon footprint, providing adequate disclosure within our annual sustainability reports. Moreover, we have adopted concrete measures to reduce our emissions, including those listed below.
Juventus recognizes the central role of sport in social integration, promoting mutual respect and social equity. We are committed to being a reference point for our national and international community thanks to the affirmation achieved in recent years as a multifaceted brand beyond the sporting dimension.
Three of the six pillars of our sustainability strategy are dedicated to social responsibility, demonstrating our concrete commitment to promoting the well-being of communities both locally and globally, networking with communities and third-sector organizations.
The themes of accessibility and inclusion are fundamental priorities of our strategic plan. In this perspective, Juventus has undertaken a journey aimed at guaranteeing full accessibility of our facilities and, more generally, at promoting active participation in the life of the Club. Among the initiatives already implemented over the years are free accreditation for fans with disabilities, the presence of dedicated and fully accessible spaces, a team of stewards trained and dedicated to supporting the needs of each fan, audio description service for blind fans and Italian Sign Language translation service for deaf fans. Experiencing the thrill of a match at the stadium is an unforgettable experience and these projects aim to meet the needs of the community of fans with disabilities, so that they can fully enjoy the magical moments at the Allianz Stadium, in a welcoming, inclusive and accessible environment. However, the dialogue with our disabled fan base represents the most important aspect of this journey: thanks to listening and constant comparison, we will continue to introduce new elements along the road towards the maximum possible accessibility.
To further strengthen our relationship with the disabled fan base and to meet the accessibility requirements required by UEFA, we have introduced the figure of the Disability Access Officer (DAO) within the staff with the aim of coordinating and improving accessibility initiatives, ensuring that the needs of fans with disabilities are always taken into account.
You can find out more about our strategy by clicking on the following link and reading the dedicated section of the 2023/24 Non-Financial Statement.
As a multifaceted brand reaching a global community of millions, we have the opportunity to act both locally and globally, creating a network of valuable collaborations and projects with a positive impact on sports and society.
We are aware that by reaching millions of people internationally, the digital environment represents a valuable tool to raise awareness about global issues and promote positive change. For this reason, we have developed awareness and communication campaigns dedicated to our audience, with the aim of generating a significant social impact.
ESG (Environmental, Social, Governance) issues are becoming increasingly relevant globally and this is accompanied by a constant evolution of the regulatory framework. The objective of the "Sustainable Leadership" strategic pillar is to ensure full compliance with the ESG regulatory framework and to promote the integration of sustainability principles into the Company's governance structure and business model.
In the 2013/2014 season, Juventus, among the first football clubs in Italy, presented its first Sustainability Report prepared according to Global Reporting Initiative standards as a formal commitment to establish, maintain and develop a dialogue with its main stakeholders. Since then, the Company has maintained and evolved its commitment by publishing an annual Sustainability Report, subject to third-party Limited Assurance.
The Club’s new ESG strategy, “Black, White & More,” will be unveiled on December 17 during the Coppa Italia Frecciarossa match “Juventus vs. Cagliari.”
The event will include a dedicated focus on disability, showcasing the Club’s commitment, along with that of other national and international organizations, to promoting inclusive initiatives.
It will also serve as an opportunity for dialogue, enriched by the testimonies of stakeholders with disabilities. These discussions aim to share experiences and gather valuable feedback to strengthen Juventus' efforts in accessibility and inclusion.
