Respect is a team sport
This is the main principle of Fair People, the first-ever edutainment project in the Juventus Goals context which is targeted to students, teachers, and families. For the first time ever, Juventus enters the primary schools of Turin and the Turin area with a non-profit initiative aiming to share the value of respect and educate a new generation of Fair People. Fair People are people wishing to live life on and off the field by respecting their selves, others, and the world around them. The educational offer – included in the traditional curriculum and providing input to implement the Ministry of Education agenda – explores 5 key values: respect, effort, devotion, equality, and teamwork.