Born in Brescia on 7th March 1957, after a 20 year work experience in Italy and abroad in Marketing and Promotions, in 1997 he joined Philip Morris, first as Manager Event Marketing and then as Director and – for Philip Morris International - as Vice President.He was appointed Vice President Marlboro Global Communication and Promotions for Philip Morris International in 2007 and since 2011 Vice President Consumers Channel Strategy and Event Marketing.
Member of F1 Commission since 2010, representing F1 sponsors, he is – from 2015 – representing Scuderia Ferrari.
Between 2011 and 2012 he has also been member of the Sport Business Academy (SDA Bocconi School of Management and RCS Sport), in the Advisory Team Program.
Since 2012 he serves as member of the Board of Directors for Juventus F.C. SpA, where he was also, until 2015, member of Control and Risks Committee and Nominations and Remuneration Committee.
Starting from 2015 until 2018, he has been appointed as Managing Director of Ferrari Gestione Sportiva and Scuderia Ferrari Team Principal.
In 2018 he has been appointed member of the Board of Directors of Mille Miglia S.r.l.
From 1 July 2021, he will assume his duties in the management of the Juventus Football Area.