In recent years Juventus has invested deeply in a comprehensive real estate project, allowing the club to become a true entertainment power-house, always keeping football at its core.
Juventus’ investments comprise of multiple different assets (Allianz Stadium, Juventus Museum, J Medical, Juventus Training Center in Vinovo for Youth and Women) and the J Village (Juventus headquarter, JTC for the First Team, J Hotel and J College; with the Concept Store opening soon). In this process, Juventus has been the first football club to create a proper Real Estate Fund to support these substantial investments.
The club, in partnership with many different public and private counterparties, has been able to fully redevelop and requalify Continassa Area via multiple diversified types of commitment (full ownership, joint-ventures, partnerships, minority stakes…); with flexible contractual terms that have granted Juventus the possibility to work with best-in-class partners.
Allianz Stadium and J Village represent entertainment in its purist form (sports, exhibition, hospitality, education, high-tech experience and F&B). Players, fans, tourists, visitors and employees all benefit from this unique and innovative offering with multiple hand-tailored experiences available.
Total investment of ca. €400m (deployed by Juventus and other partners) with +300 jobs created.