Juventus
    Juventus

      Hi5tory, Le6end, My7h and W8nderful

      Four unique, record-breaking campaigns

      The summer of 2015, in many ways, marked a new dawn in the evolution of the side with several changes made to personnel. As Andrea Pirlo, Arturo Vidal, Carlos Tevez and Fernando Llorente all bid farewell to Turin, the likes of Paulo Dybala, Sami Khedira, Mario Mandzukic, Simone Zaza, Juan Cuadrado and Alex Sandro entered the picture as 10 new players in total joined the Bianconeri ranks.

      The season began with the club’s seventh Italian Super Cup thanks to a 2-0 triumph over Lazio in Shanghai, but they were suffering an especially slow start to their Serie A campaign. After 10 games, the Old Lady found herself in 12th place and far away from reaching her objective of claiming an historic fifth successive Scudetto title.

      Then, following a humbling defeat away to Sassuolo, senior squad members Gianluigi Buffon and Patrice Evra called for change and for the group’s true, winning character to re-emerge.

      The team needed little time in heeding these words and, from their derby triumph over Torino later that week, would go on to win 25 from their next 26 games in the league.

      Meanwhile, they would put on a strong showing in the Champions League, in which they ultimately fell just short of overcoming a brilliant Bayern Munich side in the last 16 stage.

      Back on the domestic front, Allegri’s charges would not let their phenomenal run of form dip once and by 13 February they had overtaken Napoli at the top of the table after beating the Partenopei in a pulsating encounter at Juventus Stadium.

      Following victory away to Fiorentina on 25 April, Juve were on the cusp of completing arguably the most extraordinary of comebacks in Italian football history to claim a fifth consecutive league crown for the first time since their first Quinquennio celebration in 1935.

      The feat would be confirmed the following day when Roma defeated second-placed Napoli at the Stadio Olimpico – the scene of the Old Lady’s very next trophy-winning night, namely the Coppa Italia. By beating Milan 1-0 in extra-time in the capital, the Bianconeri created yet more history by becoming the first ever Italian team to win the league and cup double in consecutive campaigns.

      The summer of 2016 saw the Bianconeri bolster their ranks considerably. The arrivals of Miralem Pjanic, Dani Alves, Medhi Benatia, Marko Pjaca and club-record signing Gonzalo Higuain made for an exceptionally competitive squad.

      Juve would sit top of the league table all the way from mid-September until the end of the season as they cruised to a legendary sixth straight Serie A title – an unprecedented feat in Italian football. Furthermore, Allegri’s men conquered their third consecutive Coppa Italia – another feat never achieved before in this country – by beating Lazio 2-0 in Rome.

      They would also reach the Champions League final for a second time in three seasons, beating formidable opponents in Porto, Barcelona and Monaco en route to the showpiece event in Cardiff, where Real Madrid ultimately prevailed. Nevertheless, this had been another extraordinary campaign for the boys in black and white.

      After celebrating #Hi5tory and #Le6end, now it was the turn of #My7h – the natural evolution of a wonderful story, difficult to imagine when it all began seven years previously. Back then, hashtags were not yet used to celebrate title triumphs, but the Bianconeri had already started lifting them one after another.

      The 2017/18 season saw Juventus claim a fourth consecutive Coppa Italia and seventh straight Scudetto. The number seven is a highly significant one: for the Egyptians, it represented life. The Greeks revered it, Plato called it ‘anima mundi.’ It is a number that cultures of the past, philosophies and religions looked up to as a symbol of perfection. Without wanting to be irreverent or disrespectful, ever since 13 May 2018, for our world – the small world of football – the number seven has a new meaning: Juventus.

      The seven consecutive titles won were something crazy, but they did not satisfy the hunger for victories and Allegri's team wrote a new, incredible chapter in its history.

      The team, already stellar, was further enriched during the summer. Emre Can, Spinazzola, Perin, Cancelo all arrived, Bonucci returned and, most notably, Cristiano Ronaldo, the strongest player in the world was signed by the club.

      The Bianconeri soon created an unbridgeable gap with the other teams. At the end of September, the points gap in the standings against Napoli, who were in second place, were already six. They soon became 11 at the end of the year, even 20 by the 12th match day of the return and they will soon became 17 when facing Fiorentina, the game that would be decisive in securing the title, which was won with five days in advance, wrapping up yet another wonderful campaign by the Bianconeri. Indeed, to put it in the language of social media, it was #W8NDERFUL.

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