"If you want to be the best, you can never stop working. The season is never truly over because every victory can not be the last. That is why, after each triumph, it is common to ask the question <<What is your favorite Scudetto?>> The answer, like it or not, is always the same: <<The next one.>>"
On 21 May, 2017, we celebrated a sixth consecutive Scudetto and those who do not know Juventus may have thought that the celebrations were almost understated in some ways, but those who truly know Juventus, and what this team is made of, will have already started counting the days.
First we wrote #HI5TORY. Then we became #LE6END. Now we are #MY7H.
From the remarkable to the never-before-seen, the progression would have been difficult to even imagine when it all began, before we celebrated trophies with hashtags. But here we stand, after all the blood, sweat and sacrifice, once again atop the mountain of Italian football. Charting new territory in this great land of calcio. Seven. The number that represents life for the Egyptians and was called venerable by the Greeks. It’s a number that past cultures, philosophies and religions have built as a symbol of perfection. With all respect to others, it’s now a number that, for our world, has a new meaning. We are Juventus. We are #MY7H.