28 November 2025
Since its foundation, Juventus has demonstrated its ambition and commitment to embodying courage, passion and innovative vision. Today, this vision is being rewarded and recognised by leading global events dedicated to the sports, media and innovation industries. November is drawing to a close with a long list of international awards for Juventus. Once again, Juventus has distinguished itself as one of the most awarded sports brands, receiving praise for its innovation, quality content and development of cutting-edge projects.
Juventus Forward - Driving innovation
Juventus received the SMAU Innovation Award for its approach to open innovation and technological experimentation, an award given alongside established companies from various industries. With the Juventus Forward programme, the Club has structured an open, collaborative innovation model focused on developing concrete solutions. These include Pitch Sense, a proof of concept based on artificial intelligence and drones for smart monitoring of playing fields. This result consolidates the path taken by Juventus to strengthen its role as a leader in innovation applied to sport.
Juventus Creator Lab – The new approach to creativity and content
Among the most significant results is the ‘Fragile’ project with Nicolo Fagioli, which sensitively recounts the human side of football and won Silver at the Clio Sports Awards in the Athlete Storytelling category and Bronze at the SportsPro Awards for Best Original Content. These awards show the narrative power and impact of authentic, profound content, achieved by organisations that make content their core business.
Another important milestone was achieved by Juventus Creator Lab, which won Bronze at the SportsPro Awards in the Innovation of the Year category, reflecting the Club's pioneering approach to creative production and new digital languages.
The Juventus Women x TikTok partnership, created to attract new generations and expand the Bianconeri community, won a Silver at the SportsPro Awards for Sports Media Partnership of the Year and was shortlisted for the Clio Sports Awards in the Partnership & Sponsorship category. This shows how effective and fresh the project is and the continued growth of the women's football movement.
The campaign “Juventus is the first club to land on the moon” also received significant recognition by being shortlisted for the Clio Sports Awards for Creative Effectiveness, confirming the brand's ability to come up with iconic and memorable ideas.
Hong Kong Branch – Innovation in every territory
Juventus has been included in the Top 50 Most Innovative Brands in China as part of the prestigious Golden Flag Award for brand communication. This is a testament to the fact that the drive for innovation transcends territorial boundaries and, thanks to the valuable contribution of the Hong Kong Branch, the Club is working to generate value in the medium to long term and grow sustainably in China.
Allianz Stadium at the forefront of hospitality
ICONA, the project that redesigns the hospitality experience at Allianz Stadium, won Silver at the ESSMA Stadium Industry Awards as Hospitality Initiative of the Year. The project, carried out in collaboration with Da Vittorio and Ferrari Trento is now in its third season, and it brings big names in cuisine to the Allianz Stadium, where, during certain matches, they oversee hospitality services at the Legend Club.
Sustainability in every aspect of the Club
To complete the picture, as already mentioned here, the recognition obtained by the ‘Black White & More’ sustainability strategy, which won the Sustainable Game Award at the 2025 Global Football Industry Awards, further confirms the Club's commitment to a responsible growth model, in which sporting results and ESG commitments go hand in hand, contributing to a solid and responsible future.
The numerous awards received during the month exemplify a path of excellence that goes beyond the pitch, strengthening Juventus' position as a global benchmark in the sporting, cultural, digital and sustainable spheres. This result rewards the Club's vision of excellence both on and off the pitch.
