01 March 2023
adidas taps into the culture and style of years past to give fans a throwback replica collection that perfectly blends current streetwear trends and football.
Inspired by a nineties football era that enthralled a generation and defined style both on and off the pitch, the range dives into some of each team’s most memorable football moments from the period while unlocking retro stylish looks that blur the lines between football performance and streetwear culture.
Inspired by the iconic ‘adidas Equipment’ era , the football icons collection revives past classics and reimagines what some clubs might have looked like in the early 90’s had they worn The Three Stripes. Centralised branding, glossy finishing and laid-back, loose fits find the balance between instantly-iconic and immediately wearable.
Designed for all fans who live and breathe football culture, who are passionate about their club’s heritage and who prize the nostalgic style of the past as much as they value the comfort and high-performance technology of modern sports performance apparel, the adidas football icon collection – which features match jerseys, tops and shorts – is available to purchase from today via adidas.it/juventus and selected adidas stores and retailers.
JUVENTUS ICON JERSEY
Show off some '90s vibes. Everything about this Juventus jersey shouts "football classic." Flashing diagonal 3-Stripes on the sides and a centrally positioned adidas Badge of Sport and team crest, it takes its lead from larger-than-life adidas Equipment gear.
