20 June 2020
The Juventus Academy project never stops. After the success of the Academy World Cup At Home, which saw 64 Academies compete at a distance, the time has come to return to the field, with an even more impressive organisation on a global scale, thanks to the ongoing collaboration with Jeep.
The first post-lockdwon Juventus Training Camp was held in Stockholm, Sweden, with splendid results. A total of 106 participants, including 96 boys and 10 girls, took to the field, as always, by three Juventus coaches who arrived from Italy. It is the seventh training camp organised in Sweden in the last three years, and two more are expected in August in the Swedish capital to counter the success of the event in the Scandinavian nation.
Stockholm was the first training camp in which Jeep was present on the participants' uniforms. After the support in the online edition of the Academy World Cup (of which Jeep will become Main Sponsor of the next editions), the Brand will from now on always be present in the international activities of the Juventus Academies project: not only on the participants' uniforms , coach, area manager and local coaches, but also in digital activities, materials and communication campaigns, and in all events in Italy and abroad (Juventus Academy Year-Round Training, Juventus Training Camp and Juventus Academy World Cup , Juventus Summer Camp, Juventus Training Experience and Juventus Training Session).
A combination, the one between Juventus Academy and Jeep, which allows you to take a further step forward in the consolidated growth project, which for years has been expanding on a global scale, giving the opportunity to boys and girls from all over the world to experience the values, skills and quality of the Bianconero world.