12 May 2023
True to the distinctive DNA of Juventus, but unquestionably modern.
Designed for a new generation of Juventus fans but rooted in the pattern that has been the club's visual symbol since 1903.
Juventus and adidas present the Season 2023/24 Home Kit.
To be debuted on 14 May 2023 in Juventus-Cremonese.
The shirt is a celebration of the unmistakable Juventus black and white stripes, recoded from season 2022/23's triangular pattern and retold through the brushed stroke finish that replicates the unique patterning of a zebra. The technique is applied to evoke the individuality and artistry of the players on pitch.
The bold graphic that runs across the jersey is completed by contrasting yellow detailing. The colour, that draws inspiration from legendary jerseys of the past, is featured throughout key parts of the design from the badge and sponsor markings to the three stripes that adorn the shoulders,
The result is the creation of a jersey rooted in the club’s heritage, yet unmistakably modern by design.
The on-field version of the shirt is constructed using materials and textures to help keep players feeling cool with HEAT.RDY technology, optimized to keep players feeling comfortable while performing on the biggest stage.
The version of the jersey for the fans features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.
Both versions of the new jersey are made with 100% recycled polyester, continuing adidas’ ongoing commitment to help end plastic waste.
The new shirt, which makes its debut on the pitch in the match against Cremonese, is available to buy from 12 May 2023 at the Juventus Online Store, physical Juventus Stores, selected adidas stores and on adidas.it.