16 December 2019
Since the 2017/18 season, Ganten - a leader in the production of mineral water in China was named the Official Water of the Club, and now the partnership between Juventus and Ganten will continue until 2023.
This relationship has been mutually beneficial, enabling Juventus to strengthen its presence on the continent. Whilst, helping Ganten to enter the Italian market and build its own brand awareness, in collaboration with one of the top football clubs in Europe
The first years of this partnership have been leaders in numerous successful activations both inside and outside the European market, particularly in China, with the mineral water present during the Bianconeri's training sessions and matches, as well as in all of the Hospitality sections of the Allianz Stadium, as the brands continue their journey together.
"We are happy to continue the partnership with Ganten, a confirmation in our growth path on a global scale, especially in China - commented Giorgio Ricci, Juventus Chief Revenue Officer - This renewal is highly strategic, because once again it shows how Juventus is an extremely effective media for companies that want to establish themselves at a European and global level. We are very pleased that this rapport continues over the next few years."
"We are happy to be a partner of Juventus for another three years - said John Cheng, President of Ganten Italia - It is a collaboration with one of the top European clubs, which not only allows the Ganten brand to grow, but also supports sales and the presence of Ganten mineral water on the Italian market."
Zhou Jingliang, Chairman of Ganten Water Group added: "Continuing this partnership highlights how Juventus and Ganten share the same values, in terms of quality research, and helps both in their development, respectively in Italy and China."