09 July 2020
Think you can roar: “SIIIIIII” like Ronaldo? Or maybe you’ve got your own “Mask”? Or perhaps your “Charo dance” can rival Matuidi’s? Well now you can show us what you’ve got on the new official Juventus TikTok channel!
With already over 100 million fans on social media and present on the social platforms: Twitter, Facebook, Instagram, YouTube, Snapchat, LinkedIn, Weibo, Wechat, Douyin and Toutiao today, Juventus adds yet another to the collection, with the announcement that the club has launched its official profile on the world’s fastest-growing short-form video app, TikTok!
TikTok encourages users to create short-form videos on their smartphone, with the platform offering a wide range of easy-to-use video-editing and video-recording tools, featuring music, special effects, filters and more, before uploading into one of the most active and interactive online communities.
#CIAOJUVE | We are on TikTok!
The app is one of the most downloaded in the world, having launched in 2018 and available to download in over 150 territories and in 75 languages on both iOS and Android. The launch of Juventus’ official channel will allow the club to reach and engage with more fans than ever before, reaching new audiences in a fast-paced, ever-changing network.
This launch represents a further step forward, just two weeks after the unveiling of the new Juventus digital ecosystem, based on complete integration, enhanced content and with a mobile-first logic, with a brand new Juventus.com and a new Juventus App (both with Juventus TV fully integrated) sitting at its heart. The strength of the club in the social sphere was most recently confirmed, when Juventus became the most followed Italian brand on Instagram, incredibly reaching over 40.5 million followers!
Similar to TikTok's mission of inspiring creativity and bringing joy, Juventus gives that to its fans today with the launch of the official Bianconeri account on the platform. The official Juventus TikTok account will give supporters a fun and alternative view of the team, featuring exclusive content, behind-the scenes and more! Of course, no launch would be complete without one of the platform’s trademark “challenges”, and in collaboration with TikTok, Juventus has created the #CIAOJUVE challenge! Featuring a special filter, users can copy the celebrations of their Bianconeri heroes.
Get even closer to Juventus! Download TikTok today, start following the new official Juventus channel and say “Ciao!”, with your own celebration!
