01 February 2018
Juventus and Linglong Tire are now global partners after their partnership agreement was announced today in Shandong, China. From today, Linglong Tire, a leading figure in tire production, is the new Official Global Tire Partner of the club.
This partnership with Linglong Tire will increase Juventus’ presence in terms of international development in China joining partnership agreements signed in the region this season with Ganten Water and F66 as well as Costa Crociere’s Asian operations. All of this couldn’t be possible without the great following of support that Juventus enjoys throughout China.
“We are proud to welcome Linglong Tire, a leading tire manufacturer, to our Juventus Partnership family,” said Giorgio Ricci, Juventus Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues. “This agreement represents another essential step in Juventus’ strategy to grow in this key market and beyond.”
“Becoming part of the Juventus family is a great honor for us,” said Linglong Tire Chairman Wang Feng. “With this agreement, Linglong strengthens its dominant position in the tire business offering us the opportunity to reach over 300 million Bianconeri fans. We will work together to develop activations dedicated to the numerous fans and consumers present in Asia and the rest of the world while working to improve Linglong’s influence on a global level.”