10 February 2023
Exciting times are guaranteed for Bianconeri fans in Asia with the penning of the new agreement with Ekings and Khelraja, Asia’s renowned leading gaming platforms, now Juventus Official Regional Partners.
The platforms will provide outstanding user service and customer engagement for Juve supporters in multiple countries in the Asia.
What’s more, the collaboration will provide Juventini an opportunity to win exciting prizes by taking part in the joint initiatives on the Khelraja and Ekings platforms.
“We are very pleased to establish this partnership. It’s an emblem of the Club’s popularity in Asia, an extremely dynamic market with millions of Juventus fans,” announced Federico Palomba, Managing Director of Juventus APAC, “The partnership will enable the brands to reach our fans in the region by creating diverse and engaging initiatives. Adding this addition to our APAC partner portfolio will be instrumental to the Club’s expansion strategy.”
Viren Modi, CEO of Khelraja, added, “Juventus is one of the biggest names in the football world with a growing global reach, especially in South and Southeast Asia. Through this partnership, we are reaching out to these enthusiastic fans with a unique opportunity to engage with their favourite football team and win extensive rewards while doing so. We are excited by the partnership and eagerly look forward to providing our users across all regions with unique sports engagement before, during, and after matches.”