18 July 2018
Juventus and adidas, two clubs that innovation is synonymous with, continue that tradition in the 2018/19 season with the debut of the third kit.
Combining modernity in look with cutting-edge technology, the third jersey is far more than something simply worn on the pitch.
The uniform has various shades of gray with the iconic Juventus logo standing out in yellow born from the collaboration between adidas and Parley for the Oceans.
Made from a 100% recycled polyester interlock material that incorporates Ocean Plastic ® by Parley, the new third kit fuses performance technology with eco-innovative design.
“The new Juve third kit has eco-innovation and longevity at its very heart," said adidas Designer Francesca Venturini. "Through our partnership with Parley for the Oceans we’ve been able to create this beautiful jersey made from Ocean Plastic ®. The dark grey shade with yellow accents makes it the perfect jersey to be worn either on pitch or on the streets.”
What is Parley for the Oceans?
Parley for the Oceans is the global network where creators, thinkers and leaders from the creative industries, brands, governments and environmental groups come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction. To know more: www.parley.tv