19 August 2026
Rituals Volume 3, hosted by Visit Detroit, is the third chapter of the Original series produced by Juventus Creator Lab, exploring the personal stories, rituals and connections that unite Bianconeri supporters around the world.
This new volume follows the journeys of three Juventus supporters who share not only the same passion for the Bianconeri colours, but also a deep connection with the Motor City.
After traveling across different cultures and communities, Rituals arrives in Detroit, a city shaped by movement, grit and the constant ability to reinvent itself. Juventus and Detroit have more in common than one might imagine: two worlds separated by thousands of miles, yet united by the ability to evolve, face challenges and stay true to their identity.
Cesar arrived in Detroit from Mexico for work, where he found a new family and a new sense of belonging, choosing to stay and fight until the very end. Alexa turned a childhood passion into a way to tell football stories on social media: Juventus is the thread that connects her to her brother, and her creator name is a tribute to her Bianconeri idol. Brittney, meanwhile, experienced a moment at Allianz Stadium that would forever change her relationship with Juventus: a honeymoon that became an unforgettable memory and a passion she is now ready to pass on to the next generation.
Through their eyes, Detroit becomes much more than a setting. It becomes a true protagonist of the story: a city of contrasts, where the past and future coexist, where challenges become opportunities, and where people continue to build something new every day.
Rituals Volume 3 is a portrait of a city and the connections it creates. A story about football, family and those invisible threads that cross the ocean, generations and time zones, keeping a passion alive over time.
Three stories. One city. A thousand reasons to discover it.
Because yes, we all should visit Detroit.
