01 December 2021
Juventus and Seletti join together, creating a new and exciting project. The collaboration represents the first link to the world of football for Seletti, an Italian company known for its pop soul and for its collaborations in various areas of contemporary lifestyle, chosen by Juventus to give life to the SELETTI x JUVENTUS project. A project that unites two great historical Italian brands loved by the general public.
The collaboration begins with a collection of folding chairs, easy to handle and resistant, decorated with the Juventus graphic pattern and its logo in an explosion of fluorescent colours. The folding chair is one of the most long-lived objects for the home in the Seletti catalog, an accessory that is very successful thanks to its practicality and versatility. This SELETTI x JUVENTUS is a chair with an aluminium structure – to guarantee lightness and resistance – with a padded seat and backrest covered in varnished PVC. Three variations are added to the graphic pattern in black and white, the traditional colours of Juventus, with touches of fluorescent colours with a fresh and pop flavour: yellow, pink and green.
Juventus and Seletti are thus aiming at a new merchandising sector dedicated to fans, of course, but also to all those who see 360-degree creativity as a way to affirm their personality. The collaboration represents a further growth step for the Juventus brand, which continues to expand into sectors other than football, always aiming for excellence.
"Our ambition is to establish ourselves as a lifestyle brand, capable of being relevant through innovative initiatives even off the pitch,” commented Andrea Bano, Juventus Head of Merchandising Revenue. “This collaboration allows Juventus to enter the interior design sector, new territory for us and never before explored by other clubs in our industry at this level. The agreement with Seletti is based on the sharing of common values such as Italian-ness, an international vocation and the desire to always accept new challenges."
“I would never have really believed that I could create a furniture collection with a football team!” says Stefano Seletti, artistic director of the homonymous company. “But Seletti is eclectic, restless and always ready to accept new challenges. The idea of the folding chair stems from the fact that we have reflected precisely on how to watch football: a game is appreciated more if you watch in company, perhaps by eating and drinking all together. And it often happens that you invite friends over and need extra seating. A folding chair can easily solve a situation like this, and if it is branded with the logo and the colours of your favourite team, everything becomes more fun.”
The SELETTI x JUVENTUS collection is available on the Juventus e-commerce shop store.juventus.com, in Seletti stores, on the seletti.it e-commerce site as well as in the Corso Garibaldi 117 flagship store in Milan, and in other selected stores around the world.