26 September 2019
Passion, authenticity and sharing. With style. These are the elements that characterized the multi-experience UNDICI during its growth path; from the launch at the Milan Design Week 2018, to Shanghai, where it was part of the Juventus Village constructed this summer in the Chinese city. These elements can now be found in a space in Milan, thanks to the opening of UNDICI Shot, the Juventus Caffè, which serves everything from breakfast to aperitif and it is one which will enrich the public experience of the Flagship Store, assisting visitors with a gastronomic experience designed by Juventus.
As shown by the two fundamental elements of the format; the "Rectangle" (iconic to the field) shaped table, and the "Italian Bar" - with an offer of food that aims to enhance the richness and quality of the ingredients from the Italian kitchen. UNDICI Shot offers, within an immersive space, the possibility of sharing authentic moments, combining passion and hospitality.
Within the space, almost all of the Juventus pack-to-go products are biodegradable and produced in compostable material. Separate collection is a priority.
The opening of UNDICI is another step forward that underlines the ambition of Juventus, not only thanks to the UNDICI project, but to create experiences that they have witnessed through football and radiate it towards other universes, all while opening up new ways of understanding the clubs on an international scale.
UNDICI Shot's unique atmosphere awaits you inside the beautiful Juventus flagship store on Corso Matteotti 8, in Milan. And it does not end here: stay tuned ... Live Ahead and take a shot!