01 November 2020
“GOOOAAAAALLLLLLL!!!!!” – The typical shout of joy that accompanies every Juventus goal scored, as the players embrace and celebrate. Until yesterday, this was the final culmination of the fatigue, the sacrifices, and the work the goes into every day.
Now, every Juve goal will mean much, much more. The action of each goal won’t just end on the pitch, as the club makes a new commitment to the environment, to make the world a better place. It represents an ambitious affirmation, for an equally ambitious and precious project, which Juventus and One Tree Planted will kick off from today’s kick-off, as every goal scored by the Bianconeri will in fact represent 200 new trees planted by the club, generating a positive impact for our planet.
Hundreds of new trees have already been planted to date, but every contribution is important and essential. Every month we will share the results obtained, results that we hope will be incisive and significant, because in addition to signifying a substantial number of goals scored, they would represent an important aid for the planet.
Finally, this intent confirms Juventus' contribution in the fight against climate change undertaken this season by joining the United Nations "Sports for Climate Action Framework" and "Climate Neutral Now" agreements. Also representing a further step in the sustainability path undertaken by the club, to actively contribute to achieving the objectives of the UN 2030 Agenda for Sustainable Development.