After playing a key role in last year’s title celebrations, Italia Independent has elected to honour the club’s 31st Scudetto triumph by launching a brand new range of exclusive sunglasses.
The ‘Tribute to Juventus’, created by Lapo Elkann’s brand, is a must-have for any Bianconeri supporter. And after the 2012 version proved a winner with players and fans alike, this year’s improved design promises to be even more popular.
Reacting to yesterday’s 1-0 success over Palermo, Elkann said: “This victory is down to the work and commitment of a united group. From the lads who have fought on the pitch, led by Antonio Conte, to my cousin Andrea, who has conveyed an unquenchable thirst for victory that has forever been associated with those wearing the black and white stripes. The sunglasses are a tribute to all those who have never stopped believing, right until the end…”
Expanding on the thinking behind the project, Andrea Tessitore, Italia Independent chairman and CEO, added: “The second edition of the ‘Tribute to Juventus’ sunglasses emerged from the desire to celebrate a victory. It’s a sporting success that also demonstrates the Italian ability to produce outstanding results, of which we should all be proud.”
Two different versions have been created, both bearing the famous black and white stripes of Juventus. The first is characterised by a classic pinstripe look, while the second design sees the club colours blended into a modern camouflage pattern.
The Juventus club badge and inscription ‘Fino alla fine…’ is located inside one of the temples, while the Scudetto symbol and ‘Campioni d’Italia 2013’ can be found on the other side.
The sunglasses can be purchased from Juventus Store, Juvestore.com, designer outlets and on Italia Independent’s e-commerce website.