“This partnership confirms Juventus’ desire to only pair up with companies that lead the way in their respective fields,” said Giorgio Ricci, Head of Global Partnerships and Corporate Revenues. “Juventus and Rowenta For Men, two traditional and quality brands, today begin a partnership that will yield enormous satisfaction.”
“In Juventus Rowenta has found the perfect partner. We are both undisputed leaders in Italy, we share the same values and the same bold style that makes true champions stand out. There couldn’t be a better way to showcase the new line of Rowenta for Men products,” added Stefano Cau, CEO of Groupe Seb Italia, a world leader in small domestic equipment that operates in Italy with the Rowenta, Moulinex, Tefal and Krups brands.
“We’re enthusiastic about this adventure with the legend of Italian football, and we’re looking forward to a year of excitement and great triumphs,” he concluded.