30 December 2015
If 2015 has been a year characterised by great triumphs and rebirth on the pitch, much the same thing can be said about events off it, especially where Juventus’ digital presence is concerned.
Six months after its own makeover, Juventus.com looks at how the website and various social networks connected to it continue to achieve significant results while never ceasing to innovate nor to bring fans ever closer to the action.
On Twitter, where we report on all the comings and goings at Juventus in real-time since 2011, we have almost 3 million followers, with whom we interact daily, across five different languages: Italian, English, Spanish, Indonesian and Japanese. The past year has seen a notable increase from 1.9 million followers at the start of 2015, while the monthly growth of +3.48 per cent is the third highest among Europe’s top clubs, behind only Bayern Munich (+3.72) and Paris Saint-Germain (+3.49).
While on Google+, we now have 1.6 million followers and are growing at the second fastest rate in European football (+2.26 per cent), Instagram has witnessed an exponential upturn from 830,000 to 2.8 million fans over the course of the past calendar year, leading to August’s campaign #We ❤Ju2
Meanwhile, the number of subscribers to Juventus’ Youtube channel has increased to 400,000 over the course of a year in which the club also reached the significant milestone of 100 million views of videos. These include classic encounters from the past, pre-match build-up, press conferences, game highlights and specific initiatives, among which the Harlem Shake, #PirloIsNotImpressed and #SeAndiamoInFinale have been especially successful.
This last campaign reached international acclaim with Uefa.com and BBC among others devoting articles to it in the days before the Champions League final, before it more recently scooped prizes at the #TwitterAwards ceremony and IF Festival in Milan.
2015 marked the Bianconeri’s arrival into China’s most popular social network, Sina Weibo. Since setting up a profile in July, the club has been able to interact with users of the microblogging platform in Chinese and English, which number more than 222 million people in over 190 countries.
In the meantime, the club has accrued almost five million Facebook followers during the past 12 months, resulting in a current total of 20.7 million. The growth rate of +2.09 per cent is the second best among clubs on the continent, with fans joining in their numbers not only from Italy, but also in countries such as Egypt, Indonesia, Brazil, Colombia and Mexico – a sign, if ever there was one, that the Juventus Nation knows no territorial bounds.
1 July 2015 is a date that will go down in history for marking both the start of the Bianconeri’s global partnership with Adidas and the launch of the club’s new website Juventus.com.
From that summer’s day, navigating the site became simpler and more intuitive, thus staying true to Juve’s motto “Our Way or No Way,” based on an elegant style of play which delivers results on the pitch – and ever increasingly off it too.
Upon setting up an account, supporters can log in to the new Juventus.com and perform a number of tasks, whether it be managing season tickets, purchasing goods from JuveStore.com, reserving a parking spot or a seat in the Legends Club or gaining access to exclusive content, including this December’s Advent Calendar.
The new site also marked the dawn of a cutting-edge app. Designed for smartphone and tablets on iOs and Android devices, the Juventus Official App ensures that breaking news and statistics are firmly at the fans’ fingertips.
It really comes alive however during the games thanks to a brand new match room section, which provides supporters with team news, real-time commentary, push notifications and highlights - all in a simple and easily navigable interface, which also offers users the opportunity to chat with friends and share social selfies.
All in all, a very strong line-up has formed off the field as well as on it, as Juventus' digital world makes sure to bring all of the club's followers, wherever they may be, into the thick of the action.
