“The way people show their passion and support their team is changing. The range of our products is growing both in terms of quality and quantity, forcing the need to increase the space and expand our boundaries.
“The old Store covered an area of 350 m2, this one more is than double that at 800. All of this will serve to provide a better shopping experience and create a true brand experience.
“The new store fits perfectly with the club’s new identity from a style point of view, a renovated new visual experience that represents an important step towards our future, a journey which began in January.
“If I am here in the store and I can’t find the product, size or colour I want, I can order it directly online from either the interactive screens or at the till via a tablet and sort payment and delivery here and now on the spot.
“We have succeeded here in bridging the gap between the physical Store and its online equivalent.”