They are two names that need no introduction: Juventus and Coca-Cola.
And now they are together: in fact, Juventus has officially announced the agreement with Coca-Cola, which see the iconic drink be at by the side of the Club, as an Official Partner, on Italian territory.
Honesty, equality, inclusion and aggregation, but also optimism and sharing of a passion: these are the values that have always inspired Coca-Cola, which also boasts a long history of having a close relationship with sport. For example, Coca-Cola has been an official partner of the FIFA World Cup since 1974, and since 1988, a partner for the UEFA European Football Championships.
The shared passion for football has led the two leading brands in their sector to join forces and sign an exclusive partnership, where they hope to further communicate the values and love for this sport through events, visibility, activities and a dedicated digital plan.
That’s not all; Coca-Cola will be present in the UNDICI flagship store in Milan, but also in the bars, lounges and hospitality areas of the Allianz Stadium, which will see a special branding that celebrates the union between the taste of Coca-Cola and the black and white passion.
Giorgio Ricci, Juventus Chief Revenue Officer, declares: “A brand like Coca-Cola fits perfectly into the current development strategy of the Club, also through collaborations with partners of great value and prestige. This agreement will focus on enhancing the Italian market, which is very important for both, through the activities we are going to implement together. The ambition to grow together in the near future remains constant.”
"Coca-Cola has always been close to the world of football and invites everyone to get together, spend happy and positive moments while supporting their favorite team," adds Alex Zigliara, General Director of Coca-Cola Italy. "We are excited to share this passion and communicate these values together with an icon of sport like Juventus.”