21 December 2019
After the rapid sell out of the “4th kit” jersey in collaboration with Adidas and Palace, and of the “Away Authentic Shanghai Edition”, with the names in Chinese characters and a special artwork carved on the numbers, the Riyhad Edition became the next unique jersey to follow suit. The special shirt, with the names and numbers written in Arabic style, with which the Bianconeri will take to the field in the Saudi capital to play in the Italian Super Cup against Lazio, sold out within a few hours of going on sale on the Juventus Online Store, whilst in the Turin Megastore the Flagship Store in Milan, the last few remain.
The limited 500-piece run of the collection made fans from all over the world go crazy with joy. With around half of the shirts bought in Italy, with a cumulative sale in the Persian Gulf countries (Saudi Arabia, United Arab Emirates, Kuwait, Bahrain and Qatar) which was almost 20% of the overall sales figures. The success achieved with the launch of the Authentic Shanghai Edition is therefore repeated, where the percentage of sales in China had gone from 1% to 19%.
This confirms Juventus' desire to get closer to the Bianconeri markets and fanbases from all over the world, and with the public's rapid and decisive response, it demonstrates the appreciation on a global scale of the special edition shirts.
