31 January 2018
Juventus and Costa Cruises – the Bianconeri’s Official Cruise in Asia – had an important announcement to make today at “The Italian Champion at Sea, The Glorious League” event in Shanghai, China.
In the presence of Juventus Legends President, David Trezeguet, and Juventus Co-Chief Revenue Officer, Giorgio Ricci, the Bianconeri club and Costa Cruises unveiled the brand new “Italy at Sea” experience, allowing passengers on board the Costa ships to enjoy a thoroughly Bianconeri-themed journey.
Indeed, Juventus will be present on four ships that will sail from China to Japan, enabling travellers to immerse themselves in the Bianconeri world through a multi-platform experience featuring:
Juventus Museum, where fans can discover 120 years of Bianconeri legend.
Kids Club, where young Juventini can hang out and have fun with Jay.
Juventus Academy: where youngsters can hone their skills in training sessions and matches, led by professionally trained Juventus coaches.
The partnership, announced on 21 September 2017, is part of the Club's development strategy in Asia, where Juventus counts millions of supporters and numerous regional and global partners.
“This partnership shows the extent of the club’s interest in the Asian market,” declared Giorgio Ricci. “The philosophy and values shared by Costa and Juventus help to display further Italian excellence around the world.”
“With this coming together of two leading Italian organisations, we are bringing authentic Italian experiences to our guests. Today represents only the beginning of the partnership and we very much look forward to working together in the future.” confirmed Mario Zanetti, President of Costa Group Asia.
“Juventus’ fan base in China continues to grow,” underlined David Trezeguet. “This partnership creates an innovative platform, which offers in-depth interaction for fans and provides a wide range of activities that can be appreciated by people of all ages.”