23 July 2019
Juventus’ presence in Asia continues to expand with the opening of Juventus Village in Shanghai. The fan experience hub, located at the foot of the iconic Oriental Pearl Tower, will be open for three consecutive days and allow locals free access in order to get closer to the Bianconeri world.
The hub was officially opened today by Legends, David Trezeguet and Edgar Davids, with Juventus Village boasting an approximate 1,500 square feet of Black & White activities, from the UNDICI Shot Cafe to relax and refresh, to human table football, to a gaming centre - including a KONAMI station & VR experience, to a photo opportunity with the Scudetto trophy and much more!
With a watch party for Juve’s International Champions Cup match against Inter Milan in Nanjing on 24 July being broadcast at the fan zone. All this will give the audience an immersive and engaging Bianconeri experience, which will have a starting point in football, not a finish.
This is just one of the examples of LIVE AHEAD, a philosophy that is aimed at an increasingly vast and diverse public to take the message of the club well beyond just the world of sport. A philosophy that finds a perfect, exciting representation in the Juventus Village of Shanghai.