20 August 2014
Juventus Football Club can today confirm the start of a partnership with Levissima, which will see the San Pellegrino product become the Bianconeri’s official water supplier.
The affiliation between the Old Lady and the mineral water brand was made official prior to today’s traditional friendly between the first-team and Primavera at Villar Perosa.
This new association between Italy’s most successful club and Levissima aims to send out a clear message to families up and down the country regarding health and sporting values pertaining to the environment.
Juventus CEO Giuseppe Marotta and Stefano Marini, manager of San Pellegrino’s Business Unit Italia (of which Levissima is part of), shook hands on the deal before both Bianconeri sides took to the field for today’s friendly.
“For us, this partnership with the San Pellegrino group represents a new beginning with Levissima, a brand of excellence,” said Francesco Calvo, the Bianconeri’s Chief Revenue Officer.
“This further reinforces the club’s ongoing strategy to attract internationally-acclaimed partners.”
Calvo concluded: “Today we celebrate the coming together of two businesses, who both share the same goal: obtaining positive results relating to health and fair play, features that sport and in particular football, best represent.”
“We at Levissima are proud to announce this partnership with Juventus on such a special day for their fans,” added Stefano Marini.
“We feel that with the help of Italy’s most-followed team at home and abroad coupled with the first bottle produced with 30% vegetable-based material, we will be able to raise awareness of our values regarding sustainability on a wider scale.”