Carlo Barlocco, president of Samsung Electronics Italy, reiterated Ricci’s enthusiasm for the two brands’ shared objectives for the future.
“We’re proud to continue our partnership with Juventus which allows us to plan and develop together a number of activities for consumers and particularly Bianconeri supporters.
“Samsung’s passion for sport has long been one of the determining factors in the company’s philosophy, namely to support the talent of youngsters across a series of values based around the idea of the company as a close-knit group, such as: teamwork to reach objectives, the appreciation of personal abilities and the desire to accept risks and challenges.”
Samsung drives innovation in Italy and across the globe with devices capable of revolutionising personal experiences and making them more engaging in the world of sport. Both brands have today confirmed their own commitment to developing innovative projects capable of optimising technology for the benefit of fans.
A fine example of this is the 360° video of the Bianconeri’s on-pitch celebrations following the last game of the Serie A season, recorded by the Gear 360 camera (just one of several cutting-edge Samsung Mobile products – including the new Galaxy S7 and Galaxy S7 edge – set to be made available shortly on the local market), giving supporters the opportunity to watch their stars bask in the glory of the club’s 34th Scudetto title in a uniquely interactive way.
This renewed partnership also comprises of marketing and communication activities, which foresee Samsung’s presence at Juventus Stadium and Juventus Training Center, as well as digital media initiatives for both brands and promotional activities dedicated to Bianconeri supporters.