Sunday will see the players take to the field with a special jersey: Juventus will play against Lazio where they will go in search of the Italian Super Cup.
The Bianconeri will, in fact, wear a shirt with traditional Arabic calligraphy, designed in collaboration with the famous Saudi-Moroccan calligraphy artist, Shaker Kashgari.
The limited edition adidas uniform will have within each single number a traditional Arabic calligraphic design that highlights the word Juventus, with the name of each individual player written in Arabic.
“Through this choice” - underlines Giorgio Ricci, Juventus Chief Revenue Officer – “we want to pay tribute to a traditional art form. With this, Juventus proves to be, once again, close to their fans from all over the world, whilst surprising with a single jersey, which also confirms the vocation to explore new territories. The collaboration with the great artist, Shaker Kashgari, makes an important appointment like the Italian Super Cup even more special
Shaker Kashgari, on the other hand, tells how “Arab culture is rooted in pride and passion; the same that football teams, players and fans all over the world have. Calligraphy is one of the oldest traditions, while football is playing an increasingly important role in society: this design unites the two aspects.”