The strength of Juventus and that of Dashing, the brand's leader in men's care in Malaysia, have come together.
Thanks to the announcement of the regional partnership with Dashing, brand of the giant WIPRO, Juventus has now landed in the men's care sector in Malaysia and Brunei: a multi-year agreement that demonstrates the creation of experiences, activations and products, in order to bring the Juventus fans even closer in these two regions.
"We are very pleased to announce this new regional partnership with Dashing,” commented Giorgio Ricci, Chief Revenue Officer of Juventus. “A leading company in the male personal care sector in Malaysia and Brunei, and part of WIPRO, one of the largest industrial groups in Asia. This agreement will guarantee the Club greater proximity to fans in the region through the promotion of co-brand products starting from 2020, all while allowing Dashing the possibility of offering unforgettable experiences to its consumers, whilst remaining in close contact with the Bianconeri’s current affairs and history.”
Added to the winning tradition of Dashing and Juventus, it’s a union that reinforces, which aims to consolidate the bond with the Juventus fans in Malaysia and Brunei: "With this great partnership,” explains Sriram, CEO, Wipro Unza Malaysia. “Dashing selected the tradition of a football giant like Juventus, admired all over the world, to fans in Malaysia, through a series of products for the care of men. It's a new chapter in the 25 years of history of Malaysia’s favorite brand in male personal care sector: this partnership is the union of two absolute champions.”
In addition to the launch of the co-branded product line, in the program for 2020, the goal of the partnership is to create unique experiences and special activations for Juventus fans, including the chance to see unforgettable days at the Allianz Stadium.