A few weeks ago, we announced the regional partnership between Juventus and Dashing, the brand of the giant WIPRO and leader in the Men’s Care sector in Malaysia and Brunei. This multi-year agreement, in addition to the launch of the co-branded product line scheduled for 2020, aims to create unique moments and special activations for the Juventus fans, including the chance to see unforgettable matches at Allianz Stadium.
The partnership was officially presented via a great event, held a few hours ago in Kuala Lumpur, and for this occasion, it was transformed into a special "Football Experience Center”.
It was an event, DASHING x Juventus, during which (and until 1 December) participants could take part in numerous football-related attractions, with the possibility of seeing up close (for the first time in Malaysia) the Serie A Trophy that has been lifted to the skies by the Bianconeri.
Juventus Head of Partnerships, Thomas Aricò, had this to say about the event: “The announcement of this partnership with DASHING in Malaysia represents for Juventus another significant step into its international activity and confirms Club growing presence in the APAC region further supported by its newly opened branch in Hong Kong, here represented by its Managing Director, Federico Palomba.”
“I am delighted to attend this announcement event,” Federico Palomba added. “This partnership has been the first opportunity we facilitate for the Club’s new partnerships development in the APAC region. We will strive to provide the best support to activate the strategic partnership in such a key market and look forward to our great success in the near future.”
Also present at the Malaysian event was David Trezeguet: “I am honored and happy to visit Malaysia for the first time and meet the Juventus fans from here. I realize how passionate they are, and I believe this is the true beauty of football, which is not just a sport, but something that unites, everyone together, everywhere.”
On this occasion, the DASHING x Juventus “Buy, Whatsapp & Win Contest" was also announced, which will continue until March 2020. It is a contest that will allow six lucky winners to get to know Turin, meet the Bianconeri players, and assist a match at Allianz Stadium, along with winning an official autographed merchandise and a limited-edition DASHING / ELITE x Juventus gift set.