The King of Beers and the queen of Italian football, together!
Juventus can officially announce the agreement with Bud, the global brand of Anheuser-Busch InBev (AB InBev), which will tie the famous American lager as a partner to the Club, as the Official Beer, for the next three seasons.
Bud, which has remained close to the world of football for years, has officially joined Juve, where they will work on digital activations, using a visual identity in campaigns and developing innovative special projects together in the near future.
It’s a relationship, therefore, that is marked by excellence, which will continue to develop through strong entertainment objectives, as confirmed by the words of Giorgio Ricci, Juventus Chief Revenue Officer: “We are happy to welcome Bud among our partners as official beer. The globality of its brand has often been expressed in recent years through advertising campaigns that are still in everyone's memory or with the spectacle of some of the biggest events, including the Super Bowl and the Football World Cup. This attention to Entertainment will be central to the partnership that will bind us for the coming seasons.”
"Bud, The King of Beers, joins a football legend and now becomes the official Juventus beer. I am enthusiastic about the partnership between these two world icons of excellence,” said Benoit Bronckart, CEO of AB InBev Italia. "Like sports, beer has been bringing people together for thousands of years and we're looking forward to celebrating Juventus' next victories with the team and all its fans.”