03 July 2019
A further point of reference for the Bianconeri fans, a different way of experiencing Juventus every day, even away from Turin and the Allianz Stadium: this is what the new Flagship Store Juventus— inaugurated today in Milan on Corso Matteotti 8 (one of the main shopping destinations in the city) — represents.
In the Lombard capital, there was already a point of sale, but the space which opened its doors to the public this afternoon is directly managed by the club, while the second Store, outside of Turin, was opened less than a year ago in Rome.
The new store, distributed across two floors with a total exhibition space of 320 square meters, offers a unique opportunity to the customer, through the revisiting of the Juventus identity on a high street. The industrial and minimal design, typical of the Juventus Stores, is flanked here by surfaces, intentionally kept raw, in a very bright and technological environment with a wide exposure of products.
The design and lighting features will be the protagonists of the Flagship Store's façade, while the first floor, where iron and wood come together in a unique structure, is enhanced by a hand painted mural on the brick wall.
The experience enjoyed in the Flagship Store will be made even more unique by the presence of the innovative food format, Juventus UNDICI, which in September, will support the retail space thanks to the opening of the Juventus UNDICI SHOT corner: a declination of the format designed for special events. It will be a balanced, innovative and aggressive offer that falls in line with the approach and lifestyle the club represents.
The four trophies won in the recently concluded campaign by the First Team (Scudetto and Supercoppa) and by Juventus Women (Scudetto and Coppa Italia) will be on show until September.
THE JUVENTUS STORES IN ITALY
Juventus is present on the national market with five directly managed Monobrand Stores. Three in Turin: at the Allianz Stadium, on Via Garibaldi in Turin's centre, and at the 8Gallery Shopping Center, one in Via Nazionale in Rome and, of course, the most recent one opened in Milan on Corso Matteotti. To these, of course, the Juventus Official Online Store, whose ever-growing expansion allows the club to reach Italian and international fans, should be added.
