A further point of reference for the Bianconeri fans, a different way of experiencing Juventus every day, even away from Turin and the Allianz Stadium: this is what the new Flagship Store Juventus— inaugurated today in Milan on Corso Matteotti 8 (one of the main shopping destinations in the city) — represents.
In the Lombard capital, there was already a point of sale, but the space which opened its doors to the public this afternoon is directly managed by the club, while the second Store, outside of Turin, was opened less than a year ago in Rome.
The new store, distributed across two floors with a total exhibition space of 320 square meters, offers a unique opportunity to the customer, through the revisiting of the Juventus identity on a high street. The industrial and minimal design, typical of the Juventus Stores, is flanked here by surfaces, intentionally kept raw, in a very bright and technological environment with a wide exposure of products.
The design and lighting features will be the protagonists of the Flagship Store's façade, while the first floor, where iron and wood come together in a unique structure, is enhanced by a hand painted mural on the brick wall.