It had all the makings of a classic: two top football teams, the stadium and a sold-out crowd. A cinematic showpiece was in store. The only difference? It would be women who would take to the field for the very first time… After playing host to 201 games for the Juventus First Team, the Allianz Stadium provided the perfect backdrop for the Bianconere to showcase their quality. And that is exactly what they did.
The fantastic occasion wasn’t just about the two teams meeting at the stadium. Prior to the game, women’s football matches in Italy hadn’t received high attendances, and Juventus made it a personal mission to attract to the masses.
A vision was created: The Première Trailer. A video which would feature the players and coach, where they discussed the importance of the game. The video was