TRADITION AND INNOVATION
The Juventus Museum was born in 2012 from the Club’s desire to celebrate its history and triumphs through the display of its most significant trophies and memorabilia. It does so within a setting where the multimedia component finds space to flourish, transforming the museum into an engaging exhibition space. In fact, this area includes a number of characteristics that make it – especially in Italy – unique in its kind. Compared to foreign museums dedicated to football or other sports, it provides a space that brings together traditional and experiential paths.