SHARE: An iconic, rectangular shape like the playground provides a large table where you can sit, read books and magazines made available to the public, work and socialize. To share.
EAT: Italian excellence from the Segafredo Zanetti-designed coffee break to an aperitivo to lunch to dinner. It's a plan that is the same from the north to the south of Italy and "UNDICI" brings a space of great gastronomic excellence.
SHOP&PLAY: "UNDICI" is something that goes beyond football and the pitch. It's a place where you can appreciate the wide range of club merchandise which certainly includes everything you'd see from a football team but also exciting categories of Juventus culture and style.
LEARN: A space where you can learn and love the history of Juventus. Through memorabilia, posters, pictures and much more, the Juventus legend is something that is in every inch of "UNDICI" making it a place...uniquely Juventus!
As mentioned, however, what will be seen in Milan next week is simply a preview. Thanks to the collaboration with Segafredo Zanetti (who will be leading the international development of this initiative), "UNDICI" will truly be a traveling space allowing, on one side, the multitudes of Juventus fans around the world to feel right at home even if they're thousands of miles from the Allianz Stadium, and on the other side, an ever-expanding audience the chance, through a unique experience, to see, touch and taste the quality of Made in Italy (and Made in Juve) which is the truly distinctive value.
"UNDICI". The place to be.